social cause poster
This poster is meant to persuade viewers to shop and donate to Goodwill by challenging the stigma of used clothing, and presenting it as a viable option for anyone’s wardrobe.
audience profile:
This poster will be viewed by on a national scale and will be placed in various malls amongst name-brand advertisements to attract a younger audience
Viewer 1: Adam, 23, is at the mall looking for an outfit to go out with his friends on friday night. He has a good eye for style, but little cash on hand.
Viewer 2: Lisa, 32, recently left the world of cubicles to start her own greenhouse and nursery. She has one too many, now unused, black pencil skirts in a variety of sizes to accomodate her fluctuating weight.
Viewer 3: Molly, 15, is looking for a homecoming dress. Last year, three other girls wore the same dress as her and she is still traumatized. She doesnt like looking like everybody else.
Competition:
Ideally this poster will be viewed at a mall alongside department store and name-brand merchandise. This poster will be out of place among the “new,” but will make people reconsider how much they are spending on clothes, and where those clothes go once they don’t wear it anymore.
Personality:
This poster is meant to challenge people’s assumptions of second-hand clothing. It will present Goodwill as a modern and self-aware organization in a clever way to spark the curiousity of a younger audience to consider shopping or donating to Goodwill.
key words:
clever
curious
light-hearted
Goodwill Brochure
The brochure is for anyone who is interested in learning more about what Goodwill does, beyond being a thrift store. it will also present what one could look like, if they shopped at Goodwill.
audience profile
Goodwill would partner with a department store who would display the poster along with the brochure in stores. The audience would be thrifty shoppers who are on a budget, but need clothes to support the person they want to be. There are also the charitable people who have the means to change out their closet frequently.
competition
Ideally this brochure will be placed at check-out counters of department stores. Viewers will be purchasing their items as they see the brochure. The brochure will persuade customers to go home and donate items from their closet, and next time they shop, to go to Goodwill first.
Personality
This brochure will be a refreshing take on second-hand clothing. It will provide inspiration and confidence for viewers to embrace thriftiness and the surprising success of shopping at Goodwill. It will also make reader’s aware of the many things Goodwill contributes beyond a conscientious fashion sense.
key words
inspiring
refreshing
confident